“We are not built to memorise lists, or unrelated facts. We are built to remember narrative.”

This is a great TEDx video on how to communicate effectively.

TEDxMosesBrownSchool – Bill Harley – Stories Out Loud

Stories is how we make sense of our lives… Stories is how we assign meaning.

If something doesn’t make sense to us, it means, we don’t see the story in it. We don’t see a pattern.

I’m not talking just about literature and English.   I’m talking about history and astrophysics and biochemistry and law and mathematics.

All of those things are best explained through story. Because “story” is how we are reminded, and how we remember.   If we want it to be memorable, it must be a story.

We are not built to memorise lists, or unrelated facts. We are built to remember narrative. So try this the next time you are giving a lecture or a talk or standing in front of a bunch of people: Stop in the middle of your offering of facts or your closely-reasoned argument, and say “Let me tell you a little story.”

And here’s a great example how to tell stories about climate change: geoscientist Richard Alley turns the “escalator” into a story of how the planet has been getting cooler all his life.

How to talk to an OSTRICH: “Global Warming Stopped in 1998!”

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